nordic wanders is a travel and outdoor blog with a focus on Northern Europe.
Nordic Wanders was founded by Vanessa Brune (BA Northern Studies / MPhil Indigenous Studies) and is dedicated to travellers and outdoor enthusiasts, presenting unique and unforgettable travel destinations and activities throughout Northern Europe and the Arctic - occasionally also in German!
As a guidebook author, tour guide in Stavanger and co-founder of the Scandinavia & Nordics Travel Community (over 7500 members), I am genuinely interested in helping travellers to get the most out of their precious time up north and want people to have experiences off the beaten track, in order to really get to know the local culture and way of life.
Thank you for your interest in working with Nordic Wanders!
Founded in 2014 with over 300 published articles so far, Nordic Wanders is continuously growing as a source of information for travellers in Northern Europe, and reaches a total of over 15,000 monthly visitors on the blog.
To be able to provide my readers with even more information and tips about visiting the North, I'm always open to partner up with destination marketing organisations, hotels, restaurants, tour operators and outdoor lifestyle brands throughout Scandinavia and Northern Europe.
Topics covered on the blog:
General travel advice for Northern Europe incl. tips for accommodation, transport, activities, locals’ recommendations, special events and budget travel
City trips in Northern Europe incl. day trips, nearby hikes and hidden gems
Hiking & outdoor activities incl. packing guides and gear reviews
Life in Norway, as well as Nordic culture and lifestyle/traditions in general
Nordic cuisine incl. restaurant/cafe guides (as I’ve recently been diagnosed with colitis and thus had to change my diet, there’ll be a specific focus on gluten free/vegan restaurants from now on)
What we can do together:
Press trips - starting from Stavanger, Norway
(Please note: I have special dietary needs, due to my colitis, and am rarely available for trips during the summer, due to my work as a tour guide. I like to think that none of this is a hindrance, though, as it really only means that I’m able to produce unique content about your destination - for instance, gluten free restaurant guides or off-season/winter travel guides)
Product reviews (in English and/or German/Norwegian)
Creation of sponsored content (ENG/GER/NOR)
Please note: Nordic Wanders complies with Ping Ethics for content marketing and all sponsored content will be clearly marked as such.
What I can do for you:
Arcticles/blog posts for your website (ENG/GER/NOR)
Images for your marketing material
Creation of videos
Social media management
Translation tasks (ENG/GER/NOR)
Future Plans for Nordic Wanders:
Future destinations I’d like to feature on/revisit for Nordic Wanders include: Estonia, Lithuania, Latvia, Poland, Ireland, Scotland, Russia and the Faroe Islands. Apart from that, I’d also like to focus more on slow travel and lesser-known destinations within Scandinavia and Finland. Thus, if you know of a place that’s still quite an unknown gem but which would make the perfect travel destination for anyone interested in the outdoors, don’t hesitate to get in touch to discuss a possible collaboration!
Results of two recent Instagram polls among Nordic Wanders’ followers showing that 87% prefer to spend their free time outdoors, while 72% would love to read more about the Baltics on Nordic Wanders in the future
blog and social media Stats
1. Blog Audience & Traffic
Readers of articles on Nordic Wanders are primarily 25-34 year olds (43%). They share an above average interest in travel and outdoor activities, but also seek information about culture/cuisine in Northern Europe and the Arctic.
23% of readers are from North America, while 12% are from the UK, 11% from Germany and 9% are from Norway . The majority (61%) of my readers are female.
Nordic Wanders has been read over 320,000 times in 2018, and has served over 190,000 people with information for their trip to the Nordics in total. The blog currently receives over 25,000 pageviews a month with a monthly reach of over 15,000 unique users.
2. Social Media Followers and Subscribers
Nordic Wanders reaches an audience of, in total, over 27,000 social media followers and subscribers on YouTube, as well as RSS readers and my Email list. The biggest social channels of Nordic Wanders are Pinterest with over 10,000 followers, and Instagram with over 7500 highly-engaged followers. Other channels include Facebook and Twitter.
24% of my Instagram followers are from Norway, followed by Germany (10%), the US (9%) and the UK (5%). The majority of my Instagram followers are female (55%) and between 25-34 years (35%).
previous Collaboration Partners
Examples of sponsored content:
Guide to Finland’s National Parks in Collaboration with Visit Turku
Sponsored Instagram Post for PiNCAMP by ADAC
Sponsored Instagram Post for Skogstad Sport
Review of Hiking Shoes in Collaboration with Outdoor Blogger Network & Lundhags
Mention of Travel Medical Insurance in Collaboration with SafetyWing